Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
Set amongst verdant greens, pale rose and buttery cream, the campaign created a dreamlike world where diamonds felt softly embedded in feeling. Light, petals and natural textures brought movement and emotion to the story, allowing each piece to feel both precious and alive. Alongside the brand identity and art direction, we built a considered ecommerce experience designed around the complexity of bespoke jewellery. A custom ring builder was created to overcome standard variant limitations, allowing customers to explore carat size, diamond quality and a wide range of personalisations online. The result is a brand and digital experience that brings clarity to a highly bespoke process, while preserving the romance at the heart of the decision: the creation of a ring for one singular, life-defining moment.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Artamine is an online art gallery and Ecommerce platform representing emerging artists from across Africa. Having struggled to find African art in which they felt represented, sisters Absera & Elilta strove to make African art globally accessible while showcasing the continent's diverse and rich cultural heritage, encouraging a sustainable connection between art and environment.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
Set amongst verdant greens, pale rose and buttery cream, the campaign created a dreamlike world where diamonds felt softly embedded in feeling. Light, petals and natural textures brought movement and emotion to the story, allowing each piece to feel both precious and alive. Alongside the brand identity and art direction, we built a considered ecommerce experience designed around the complexity of bespoke jewellery. A custom ring builder was created to overcome standard variant limitations, allowing customers to explore carat size, diamond quality and a wide range of personalisations online. The result is a brand and digital experience that brings clarity to a highly bespoke process, while preserving the romance at the heart of the decision: the creation of a ring for one singular, life-defining moment.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
Set amongst verdant greens, pale rose and buttery cream, the campaign created a dreamlike world where diamonds felt softly embedded in feeling. Light, petals and natural textures brought movement and emotion to the story, allowing each piece to feel both precious and alive. Alongside the brand identity and art direction, we built a considered ecommerce experience designed around the complexity of bespoke jewellery. A custom ring builder was created to overcome standard variant limitations, allowing customers to explore carat size, diamond quality and a wide range of personalisations online. The result is a brand and digital experience that brings clarity to a highly bespoke process, while preserving the romance at the heart of the decision: the creation of a ring for one singular, life-defining moment.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
Creating a fully personalised product experience
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.
More Projects
What you create, creates you.
Besette
Ecommerce
Besette
Ecommerce
Besette is a fine jeweller and diamond expert, specialising in bespoke engagement rings. Erica, Besette’s founder, came to us with an ambition for her brand world to hold the same sense of significance as the pieces themselves—enduring and deeply personal.
Services
Ecommerce Website
Brand Identity
Brand Guidelines
Art Direction
Photography
At the heart of the creative direction was the Secret Garden: a concept built around the theatre of a proposal. It gave us a way to frame engagement jewellery not as a marker of growth, commitment and becoming. A garden is a place of transformation; somewhere symbolic and alive with the idea of what is about to begin.
The palette draws from an English garden in full bloom: blush pinks and verdant greens, offset by the graphic language of the playing card. Keyholes, ace of spades motifs, and a bespoke diamond pattern introduce a sense of curiosity and wonder — a world that rewards a closer look. Delicate ring illustrations woven throughout the identity speak to the artisanal craft at the heart of the brand. Die-cut packaging details add high-end tactility, a bespoke 'B' monogram anchors the suite, and spinning diamond motifs — drawn from vintage poster graphics — give the identity its sense of movement and glamour.