Informed by traditional Italian design, the emblematic crest functions as a simple distillation of the brand’s proposition; a proud symbol of family and culinary heritage. This is best displayed within the wider ornate pattern, where the crest is enveloped by whimsical food motifs and elegant flourishes.

The pasta packaging employs a pared back aesthetic with a focus on clean lines and ample space for the design elements to breathe, emphasising the product's natural and high-quality ingredients. The palette offsets a rustic, olive-hue with a luxurious deep shade of green, both of which are emboldened by a gold-foiled, contemporary typeface, to create a balance between tradition and modernity.