Our ambition was to create a new calibre of travel guide, one that presented each destination through a cinematic lens. We developed a distinctive graphic identity seeking to rekindle a spirit of a bygone era, where the pursuit of adventure and desire for luxury go hand in hand. This visual language informed every detail from the design of the guides themselves—compact, passport-sized, and leather-bound—through to a bespoke ecommerce platform, designed to perpetuate the brand ethos. Captured first-hand, the guide photography aims to portray the true character of each city, with a particular fondness for places that have preserved an essence of old world charm, or else exude a certain timeless elegance.